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The Value Game is a method for measuring the value of your target audience: your customers or stakeholders.

Cost savings reflect only a part of the value created by social enterprises and social investors. To create value for the user at the primary objective of the investment, and shouldering.

Value Game can be used for both (social) market research axis for performance measurement and evaluation.


Morning – The Theory of Customer Value

Session is a theoretical introduction to perceived customer value, and different ways to measure this value. On the more practical side, we will discuss the requirements and do’s and don’ts of measuring perceived value in your organization.

Afternoon – Value Game in Practice

Session will focus on developing your own Value Game, for one of your own projects or investments. We will make Value Cards, create an online game, etc. How to create Value Cards for your research, how to lead a Value Game focus group, and how to use the online tool.

The trainer

Peter Scholten was one of the first to introduce Social Return on Investment in Europe, and developed the Value Game in 2009. He was a manager at Scholten & Partners in the Netherlands and many workshops on social impact measurement all over the world. He has also (co-) authored different books related to SROI and performance measurement.



Full day ticket is £ 200 (inclusive of VAT and booking fees)

Social Value and Social Value UK International members receive a 15% discount with the code provided to them.

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For more details about the course, just send an email to Peter Scholten at


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