The ValueGame is a method for measuring the perceived value of social and environmental value of your activities to your target audience: your customer value. Cost savings only reflect a part of the value created by social enterprises and social investors. To create value for the end-user is often the primary objective of the investment, and should therefore be measured to capture the whole value created by your activities. ValueGame can be used for both (social) market research as for performance measurement and evaluation.
DAY 1 – The Theory of Customer Value
Day one is a theoretical introduction to perceived customer value, and different ways to measure this value. On the more practical side we will discuss the requirements and do’s and don’ts of measuring perceived value in your organisation.
DAY 2 – ValueGame in practice
Day two will be focussing on developing your own ValueGame, for one of your own projects or investments. We will make ValueCards, create an online game, etc. How to create ValueCards for your research, how to lead a ValueGame focus group, and how to use the online tool.
For more details about the course material email Peter Scholten at email@example.com
- Cost for 2 day training – € 595+VAT
(All course material and lunch included, hotels and dinner not included)
How to Book
For enquiries about availability, bookings or cost please contact: Peter Scholten at firstname.lastname@example.org