Adam joined SVUK in 2016 as Senior Researcher on the European Commission project SPRINT to apply the principles of social value to long-term care for frail older people across 11 European states. Before joining SVUK he lectured at universities for over 10 years and has a PhD from Liverpool John Moores University investigating the legitimising effects of SROI in a social enterprise. Adam has worked with a number of organisations to help them better understand, measure and manage their social impacts. He is also a member of SVUK’s UK Council and acts as a critical friend to the FRC Group, as part of their Social Value Sub-Committee. Currently, as well as working at SVUK, Adam also works with Mantel Gwynedd, the County Voluntary Council for Gwynedd, North Wales, to embed social value into their practices and assist their members.