The Audience Agency appointed to undertake evaluation for Galway 2020 European Capital of Culture

The Audience Agency appointed to undertake evaluation for Galway 2020 European Capital of Culture

Posted 29th August 2019

Social Value UK are happy to be supporting The Audience Agency in their evaluation for Galway 2020 European Capital of Culture. Social Value UK’s Dr. Adam Richards will be operating as a specialist advisor during the evaluation.

The Audience Agency will be leading on the evaluation for Galway 2020 European Capital of Culture programme alongside partners Nordicity and Golant Media Ventures in collaboration with Galway 2020 and the National University of Ireland, Galway.

The Audience Agency is an international leader in its approaches to the collection and collation of data using mixed methodologies. This evaluation project will draw on that track record and build on it using wider expertise, placing the evaluation process and findings at the heart of Galway 2020. The multi-layered and collaborative approach aims to have impact across sectors and with city, regional and national policy makers.

The European Capital of Culture brings an unparalleled opportunity to transform how residents and visitors experience Galway and The Audience Agency is well placed to support this process, ensuring that evaluation is part of the foundation of that legacy, with an emphasis on deep but future-focused learning.

The evaluation work will be undertaken by a partnership of specialists who regularly collaborate, drawn together by The Audience Agency.

Specialist partners:

Each member of the advisory panel has an area of expertise including evaluation of UK Cities of Culture and European Capitals of Culture, cultural democracy and evaluating social impact. All have an expansive understanding of policy and practice across Europe and into far-reaching international networks.   

Specialist advisers:

Penny Mills, Chief Consulting Officer, The Audience Agency says:

We are very excited to be working with Galway 2020 European Capital of Culture. We will bring our own expertise and that of our partners and advisors to tell the story of this European Capital of Culture from different perspectives and to establish its legacy for the benefit of residents, communities, visitors, the cultural sector and local businesses.

Galway 2020 | European Capital of Culture